SEDEOR — Independent Perfume House

Overview

SEDEOR is an independent perfume house founded on restraint, concentration, and deliberate creation.

The brand began with a single fragrance developed without trend pressure or rapid expansion. While much of modern perfumery operates through frequent releases and seasonal launches, SEDEOR moves differently. The house focuses on structure, longevity, and material clarity.

Every decision is guided by one principle: Nothing Loud, Nothing Rushed, Nothing Unnecessary.

Founder

SEDEOR was founded by H. Suneriya, who developed the formulation behind the house’s first fragrance.

The fragrance was created in response to a growing pattern in modern perfumery — fragrances designed for immediate impact but limited longevity.

Instead of loud projection, the formulation focuses on controlled evolution and extended wear on skin.

The founder remains responsible for the composition structure and material direction of the brand.

Raw Materials

SEDEOR fragrances are built using carefully sourced materials from established regions of perfumery and spice cultivation.

Key ingredients used in the composition include:

  • Saffron oil from La Mancha, Spain
  • Nutmeg from the Maluku Islands, Indonesia
  • Oud from Assam, Northeast India (Aquilaria agallocha)
  • Patchouli from Sulawesi, Indonesia
  • Musk from Kannauj, India

These materials form the structural base of SEDEOR’s extrait concentration fragrance.

Production Process

The formulation created by H. Suneriya follows a controlled multi-location process.

Spain — Material Preparation

Core ingredients are gathered and refined through SEDEOR’s partner laboratory in Spain where the fragrance formulation is stabilised.

Ahmedabad, India — Extrait Development

The completed fragrance oil is sent to Ahmedabad where alcohol and fixatives are added to produce a finished extrait de parfum concentration.

Vadodara, India — Final Assembly

The finished extrait is imported to SEDEOR’s facility in Vadodara where bottling, packaging, and final preparation are completed.

This structure maintains control over raw material sourcing, formulation integrity, and final production.

Focus

SEDEOR launched with a single fragrance: Attention.

Releasing one composition allows the house to concentrate fully on balance, stability, and long-term wear rather than dividing attention across multiple products.

This fragrance defines the foundation of the brand.

Office

SEDEOR

FF-14, Sahitya Greens
Vadodara, Gujarat 390019
India.

GSTIN - 24OMNPS5301H1ZN

Phone: +91-9009011138

E-Mail - support@sedeor.com

Instagram - by_sedeor

Philosophy

SEDEOR operates with a restrained approach to perfumery.

The house prioritises:

  • concentration over dilution
  • longevity over projection
  • identity over variety
  • discipline over speed

Future releases will follow the same structure: deliberate, controlled, and material-focused.