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ATTENTION by SEDEOR
They will compliment it. You will smile. Not because they noticed — because you already knew.
50% OFF
Regular price
Rs. 799.00
Sale price
Rs. 399.00
Taxes included.
Shipping calculated at checkout.
In stock:
33 units available
Opening
Saffron — smooth, rounded lift
Core
Nutmeg · Patchouli — warmth and structure
Foundation
Oud · Musk — depth and steady persistence
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Warm, structured blend of saffron, nutmeg, oud, patchouli, and musk.
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Develops steadily without spiking or collapsing after the first hour.
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Holds its shape through the evening — noticeable in close range, never aggressive.
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20+ hours on skin. 30–45 hours on fabric under controlled conditions.
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High-concentration formula built for clarity and controlled evaporation.
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No rushed production. No seasonal reformulation.
30% Extrait de parfum
Designed for stability and endurance.
limited batches
Blended in limited batches, matured, and internally wear-tested before release.
smooth opening
No Sharp Alcohol Blast.
2 day return
No Explanation Required.
free shipping
Pan - INDIA - Dispatched in 1-5 Days
Made with care
IFRA-compliant formulation.
GMP - Produced under controlled manufacturing conditions.
ISO 22716
ATTENTION is built using carefully sourced materials from established regions of perfumery and spice cultivation.
- Saffron oil from La Mancha, Spain
- Nutmeg from the Maluku Islands, Indonesia
- Oud from Assam, Northeast India (Aquilaria agallocha)
- Patchouli from Sulawesi, Indonesia
- Musk from Kannauj, India
The formulation created by Harshit B. Suneriya follows a controlled multi-location process.
Spain — Material Preparation
Core ingredients are gathered and refined through SEDEOR’s partner laboratory in Spain where the fragrance formulation is stabilised.
Ahmedabad, India — Extrait Development
The completed fragrance oil is sent to Ahmedabad where alcohol and fixatives are added to produce a finished extrait de parfum concentration.
Vadodara, India — Final Assembly
The finished extrait is imported to SEDEOR’s facility in Vadodara, where it is macerated for a minimum of 6 months before bottling, packaging, and final preparation are completed.
This structure maintains control over raw material sourcing, formulation integrity, and final production.
Can I return my order?
Yes. Within 2 days (48 hours) for 30 ml, 50 ml, and 100 ml.
Do I need a reason?
No.
Conditions?
• Unused or minimally used
• Packaging intact
• Excessive use may be declined
Is 5 ml eligible?
No.
When is refund issued?
After verification.
Damaged Orders
Received a damaged product?
Contact within 24 hours.
What is required?
Unboxing video.
Delivery
Dispatch time?
24–48 hours
Delivery time?
2–6 days across India
Tracking?
Yes, after dispatch.
Why don't you offer full Cash on Delivery?
Full COD creates high return rates and operational losses that independent houses cannot absorb without raising prices or cutting quality. We chose not to do either.
Why 30% in advance?
It is the minimum needed to confirm a genuine order. It covers dispatch, packaging, and logistics — costs that are spent the moment your order is processed.
What does the remaining 70% cover?
You pay the balance only when the order arrives at your door. You are not paying in full before you receive anything.
Is my advance safe if something goes wrong?
Aye. If the order is lost or undelivered due to our end, the advance is refunded. Please refer to our Refund Policy on the website for full details.
Why should I trust SEDEOR with any advance?
SEDEOR is a registered independent perfume house with a published address, contact information, refund policy, and a single product we stand behind fully. Everything is on the website — nothing is hidden!
Warm and smooth from the start. Saffron gives a soft, rounded lift, then oud and patchouli bring depth and structure. As it dries down, musk keeps everything steady and close. It’s rich without being sharp, noticeable without being aggressive.
It feels deliberate and self-assured. People notice it in close range. It creates curiosity more than shock — steady, grounded, memorable.
Evenings, dinners, indoor events, close conversations. It performs best in controlled environments where warmth and depth can unfold over hours.
If you prefer depth over brightness, want something that lasts through the day without reapplying, and like being noticed in close range rather than from across the room — yes. If you lean toward light, fresh, or citrus fragrances, this is a different direction. Not sure? The 5ml at ₹399 is there for exactly that reason.
ATTENTION is designed for a composed, close-range presence rather than loud projection.
The fragrance develops gradually and remains noticeable without dominating the space.
Saffron — La Mancha, Spain
Sourced from one of the most established saffron-growing regions in the world. La Mancha's dry climate and distinct soil conditions produce saffron that is consistent in quality and character.
Handpicked at the Source
Each thread is separated from the flower by hand at the time of harvest — a process that cannot be mechanised. This level of care at the source directly affects the quality of what eventually reaches the fragrance.
Nutmeg — Maluku Islands, Indonesia
The Maluku Islands have supplied nutmeg to global trade for centuries. In ATTENTION, it sits at the core — adding a quiet spice that gives the fragrance its grounded character.
Oud — Assam, India
Sourced from Aquilaria agallocha, native to Northeast India. In ATTENTION, it anchors the foundation — present without dominance, contributing to the fragrance's long wear on skin and fabric.
Patchouli — Sulawesi, Indonesia
Sulawesi produces patchouli known for its depth and stability. In ATTENTION, it works alongside nutmeg in the core — providing an earthy base that holds the structure without heaviness.
Ambrette Musk — Kannauj, India
Kannauj has been a centre of Indian attar production for generations. The musk used in ATTENTION is derived from Ambrette seeds — in the fragrance, it forms the final layer of the foundation, close to the skin, slow to fade, and responsible for the extended longevity.
